The Gujarat Titans launch of their jersey

The Indian Premier League is as much about frenzied commercial partnerships as it is about fast-scoring and quick wickets.

On that score, debutants Gujarat Titans have gotten off to a brisk start. On March 11, they announced they have signed up with 15 partners ahead of the Tata Indian Premier League (IPL) 2022.

Electric scooter manufacturers Ather Energy have signed up as principal partner in a multi-year deal.

The Gujarat Titans launch of their jersey

The Titans have also signed nine associate partners. Capri Global, a non-banking financial corporation (NBFC), and BKT Tires, have joined hands with the new entrants. Their logos will feature on the team’s uniform. The insignia of telecom giants Jio, pipe-manufacturers Astral and Simpolo Ceramics will feature on the shoulders of the Titans jersey. The headgear will sport logos of two associate partners: they are ACKO, the tech-first insurance company, and toothsi, the at-home smile makeover service. Meesho – a fashion e-commerce portal – has signed on to feature on the trousers of the team kit alongside FanCode.

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